Newsletter Score Sheet
Extension and Agricultural Information, University of Missouri-Columbia
| How does your newsletter rate? Take a few minutes to score your evaluation of your newsletter. A perfect score is 170. Anything below 100 means you need to make some drastic changes.
Look to see where you're strong and weak. Build on your strengths and improve your weaknesses. (Give your newsletter a score from 1 to 5 on each of the following items, with 1 = poor and 5= excellent.)
PurposeGoals clearContent related to goals Audience clearly defined Gives reader sense of belonging
Mailing listReaches defined audienceSystematic way to add and remove names Readers queried on opinions
LayoutFirst page grabs attentionOrigin easily identifiable Simple, attractive nameplate Complete information about publisher, date and audience Length appropriate for audience Appropriate paper color and size Type size suitable to clientele Sufficient margins Reproduction clean, not muddy
Subject matterTimelyRelevant and useful to audience Some items of interest to all readers Length and prominence of each article reflects its importance Headlines informative, catchy Information in each issue not readily available elsewhere Topics specific enough to cover fully Accurate, well documented
Writing styleSimple, direct languageInformal tone, personal approach A variety of sentence lengths A variety of paragraph lengths Avoids excessive use of formal, legal or academic language Uses active voice Avoids cliches Clear, active and complete headlines Interesting opening sentences Free of grammatical errors
dangling modifiers
Total your scoresPurposeMailing list Layout Subject matter Writing style
Total score: |