Fundraising Guru

Fundraising Strategies

Below you will find all of our past articles to help you with fundraising strategy. It is a long list of articles so don't hesitate to bookmark this page and come back often. If you would like more great fundraising information in the future then please sign up for an email notification whenever we publish a new article.

Fundraising Idea of the Month: Market Research

What is market research in regards to fundraising? It is the same as if you were running a commercial venture! The principles are the same. Find out what you need to do to make a success of your venture. You do this in two ways. First go out and have a look at what others are doing in the area you want to go. Secondly, ask a lot people a lot of questions. People like customers, donors, helpers, critics anyone that you feel can help by passing on to you their opinions or knowledge.

Fundraising Idea of the Month: Parental Support

The success of any school fundraiser is based on parental support; the more parents you get involved the more successful you will be. Here are a few points for you to consider getting and maintaining this crucial support.

Fundraising Idea of the Month: Ticket Considerations

The tickets you use in your fundraising activities need careful consideration as they are a part of your image. AS such they can be used to promote your organisation and play a role in building they way the public perceive you or maintaining the image you have taken care to build. Below are some thoughts on tickets for your consideration.

About the School Principal's Role in Fundraising

Too often, today's busy school principals leave fundraising responsibilities totally to their parent groups and booster clubs. We talked to a couple of principals about this trend and how they view their own role in fundraising.

Fundraising: Why a Recession Is No Time to Cut Back

Actually, fundraising is advertising. But instead of selling a product or service for your own profit, you're selling the satisfaction of helping a good cause - warm fuzzies, if you will. Warm fuzzies are relatively easy to sell in a strong economy, as Americans tend to be generous and like to share our good fortune. In a weak economy, however, warm fuzzies are a harder sell.

What Fundraising and One-night Stands Have in Common

Dear Non-Profit Organization,
I haven't heard from you in awhile and I admit, it hurts.
I find it hard to believe you aren't answering my letters or returning my calls. I thought we got along so well and we seemed to have so much in common.

Income Base

A major consideration of a fundraising group is to know who and what is their income base. All companies need to know where they will make their money so they can develop strategies to maximise this vital resource. If you don't understand this then you will have tough times raising the funds you need. Once you understand that fundraising is exactly like running a business then you will understand that copying what businesses do will benefit you greatly.
For grassroots' or small community fundraisers there are four main levels or areas to address:

Electronic Transfer

One of the hardest parts of fundraising is collecting the monies owed during the year, wouldn't it be nice to collect in way that was easy, time saving and someone else does most of the work? Well, this may be just what you are looking for.
Nowadays the ability to move money around electronically is amazingly simple and simply amazing. So simple in fact that there must be an opportunity for charities and fundraising to benefit somehow and there is. All banks and societies offer electronic banking, that is you sign an authority for them to pay your bills for you, or for your work to automatically transfer your wage into your bank account.


Here is a short list of principles you should keep in mind when seeking or negotiating a sponsorship. Don't just try the obvious list of sponsors, get original! As long as you have something to offer - ask!

Managing Fundraising Efforts

Fundraising does take significant energy and effort. (Some people call this concept WORK.)
Different fundraising programs will need different levels and types of energy and effort, so you will need to compare your organization's resources with what will be required of a potential fundraising program.

Money Making Booths for Summer Fairs

Sometimes you need to do a fundraiser, but you don't need all the hassle of throwing an event yourself. That's where the concept of piggy backing a fundraiser on a larger more successful event can work wonders. One such opportunity is a booth at a summer fair.

Fundraising Idea of the Month: Don't Come Events

Do you ever feel that at times you would rather not go to that function? You feel that you would rather stay at home, grab a quiet night and help out a really good cause by doing so? Then the Don't Come Event is something that you should seriously consider using as a fundraising event.