The Art of the Ask: Fundraising Letters That Move People to Give

I have on my desk a direct mail fundraising appeal from a hospital that I once supported with a donation. I gave them a gift of $20 as an experiment, to see how, and how often, they would write back.

Fundraising letters come in many varieties. Before asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the possibilities.

One of the best ways to raise money when you're participating in a run/walk event is a fundraising letter. This is also one of the easiest fundraisers!

If your fundraising letter doesn’t tell a great story, it’s not a fundraising letter. It’s a memo. Direct mail fundraising is all about storytelling.

One of the most important decisions you'll ever have to make about your email newsletter is which company to choose for delivery.

The secret to success in direct mail fundraising is to write to an individual, not to a list. Write to someone, not to everyone. Take this short quiz to discover if your appeal letters are personal or impersonal.

he most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.

Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization.